GE CAPITAL
To link 27 separate global financial businesses, we created the first employee intranet called the GE World News Network. As one of GE’s three operating groups, there was need to increase communications among employees to encourage cross-selling opportunities, joint new business development, and common best practices. We conducted internal communications research, built a strong internal communications presence based on the communications gaps, and developed the franchise-wide intranet the GE World News Network. This created a unified global presence among employees, enhanced the understanding of the global franchise, and provided significant cultural change providing the foundation for market leadership for the future.