JOHNSON & JOHNSON PHARMACEUTICAL R&D
Johnson & Johnson Pharmaceutical R&D extended its reach as an industry icon through the development of an international thought leadership program. This effort served to coalesce and centralized what was a fragmented and inefficient research and development effort among the numerous biotech companies under the J&J umbrella. Although researchers work closely with members of their own team, they often have difficulty communicating and collaborating across team boundaries. The concept "Innovation for Life" served to bring a common purpose to research staffs globally and unified the J&J biotech companies, breaking down team boundaries. Internal communications, external press, speeches and presentations gave researchers ownership of the concept to promulgate the unified team effort.