BRAND STRATEGY AND POSITIONING
How your company or product is positioned - and how your brand is perceived both internally and externally - drives your success in the marketplace. The more inspiring the idea, the more profound the commitment to that idea and the brand associated with it. The more employees and consumers believe in the brand, the more value the brand returns to its owner. We build brand image and drive commitment to a brand by employees and demand for a brand by customers. We help start up new brands or breathe new life into classic brands. We spend time identifying, building and expressing the right idea for a brand. Everything we do is built around the right creative messaging - whether for a product, a company or a corporate initiative.